top of page
Eat this playlist: hijack campaign Pepsi on Spotify
Client
PepsiCo
Industry
Food & Beverages
Category
PR campaign
In the summer of 2020, Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi.
People could get a recipe for traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi's music background and its strategy of getting into the food territory.
Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it.
Campaign viral, we got publications on AdsoftheWorld, BestAdsOnTv, CasesMedia, Campaignsoftheworld, thematic Telegram groups, podcasts, and got 2 Bronze Effie Awards.
bottom of page