About

People are like oceans, so you can endlessly dive into them

I came into this world one day later than expected. My mom tried hard to get me to be born on March 31st, but I arrived on April 1st, April Fool's Day. I still don't know if it was a joke. I guess I was born with stubbornness, but I've turned it into dedication.

I am left-handed, but everyone around me tried to train me to be right-handed. So, I wrote with my right hand when grownups were watching, but I used my favorite left hand the rest of the time.

I've collaborated with Pepsi, the Ministry of Environmental Protection and Natural Resources of Ukraine, Nutrimed, Henkel, Philips, Durex, Kotex, Renault, Nescafe, Lay's, Sadochok, and others.

I started as an intern at an advertising agency and earned the position of copywriter, where I won some tenders. I like challenges and trying things that scare me; this is how I grow, and this is the aim of my life.

I like to learn about people, cultural tendencies, and businesses. I believe that whatever project you work on, you’re genuinely working with people and creating for them. People are the backbone of creativity.

I worked with FMCG (Fast-Moving Consumer Goods) products in different agencies with many talented people and developed pharmaceutical briefs. Pharma communication was very generic, boring, and similar all over the market, so I had fun with the challenge of bringing a fresh and unique perspective to reach out to customers while still showing the advantages of brands we worked with. I earned numerous Effies and contributed to successful projects. I've created, presented, scripted, shot, and left people wondering.