Creative Copywriter & Brand Strategist
I make brands feel
less like brands.
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Creative Copywriter & Brand Strategist
About
I've always been a bit persistent about how I see things. When I was a kid, I used to write with my left hand whenever the grownups weren't looking, even though they tried to train it out of me.
That same persistence followed me into advertising. I spent over seven years at top creative agencies in Ukraine, working my way up from intern to Senior Copywriter. I would dig until I found the right insight, then rework the idea until it actually landed. I directed commercial shoots, won tenders for global brands, and briefed influencers on campaigns that ran across the country. My proudest moment: a Gold Effie for a campaign with literally zero budget. We turned a boring plastic bag ban into a national breakup drama. No paid media. Over a million people joined anyway.
I moved to the United States in 2022. Los Angeles first, where I created social media content for beauty brands and learned the American market up close. In 2025, New York, where I have been studying how people here discover brands, what makes them stop scrolling, and what makes them come back.
I am looking for a creative home in NYC where that instinct gets to meet a new audience.
01 / 04
Ministry of Environmental Protection of Ukraine
The brief was simple and nearly impossible: persuade Ukrainians to give up single-use plastic. Zero budget. A few months to do it. Nobody stops scrolling for environmental news — but a public breakup? That travels fast.
Zero paid media — entirely organic
02 / 04
FMCG Brands
Content adaptation and campaign development for one of the most recognized FMCG brands in the market. Social content strategy built around a simple insight: some things are just better together.
03 / 04
Nutrimed · Anxiomedin
A psychological thriller commercial for an anti-anxiety medication in a saturated market. When every competitor talks about stress, we talked about the spiral.
04 / 04
PepsiCo · Ukraine
Pepsi has always been tied to music — Michael Jackson, Britney, Beyoncé. The challenge was bringing that legacy to a new generation on the platform they actually live on. We turned Instagram into a stage.
Let's Talk
I write for people, not for briefs. If you have a story worth telling, I want to help you tell it right.
Say Hello →Ministry of Environmental Protection · Ukraine · 2022 · Effie Winner
How do you make an entire country care about a plastic bag ban with zero media budget?
The brief:Persuade Ukrainians to stop using single-use plastic. No paid media. No budget.
The problem:Nobody stops scrolling for environmental news. It feels distant, preachy, someone else's problem.
The insight:But a public breakup? That travels fast.
At the time, The Bachelor was one of the most watched shows in Ukraine and celebrity gossip was the currency of everyday conversation. We used that.
We turned the plastic bag into a toxic ex and launched a nationwide divorce flashmob. People were invited to publicly break up with plastic and post their own declarations online.
Then Plastic Bag responded. In the comments. Pleading, bargaining, refusing to accept it was over. People had fun with it and kept the conversation going. Opinion leaders joined first, then everyone else followed.
The campaign was picked up by one of Ukraine's most popular morning shows. No media buy. The story spread on its own.
Shifted the national conversation on ecology. Bettersvit named most efficient agency on the Ukrainian market.
Picked up by one of Ukraine's most popular morning shows. No media buy. The story spread on its own.
FMCG · Beauty · Small Business · Multi-Brand
I created social content for big brands, FMCG, and small businesses.
PepsiCo · Ukraine · Social Media · Talent Show
